Google UAC vs ASA
Google Universal App Campaigns optimize across Play/App Store inventory with Google’s ML. Apple Search Ads are App Store search only—higher intent, narrower placement, no creative carousel on Meta-style feeds.
iOS subscription apps
On iOS, ASA is the native high-intent channel. Google UAC for iOS still runs, but search intent on the App Store is uniquely captured by ASA. Most subs teams prioritize ASA + RevenueCat before cross-network scale.
Compare to social
ASA vs Facebook for iOS