Why Apple Search Ads are hard to run profitably
Apple Search Ads (ASA) reaches high-intent App Store shoppers, but most teams lose money in the learning phase. Broad match and Search Match can spend fast before you know what a subscriber is worth. Generic automation tools optimize for installs, not profit.
Subvra is built for iOS developers and subscription apps that need Apple Search Ads management tied to real revenue, not vanity metrics.
The 4-campaign ASA structure Subvra automates
Experienced ASA operators split spend across brand, category, competitor, and discovery campaigns. Each tier uses the right match types and budgets so brand stays efficient, category scales intent, competitors stay controlled, and discovery finds new keywords via Search Match in the correct slot.
Subvra Autopilot generates keywords with OpenAI, creates all four campaigns, and applies negative keywords and geo rules from Apple Ads best practices—so you skip weeks of manual setup.
RevenueCat ROAS and LTV-capped bids
Connect RevenueCat and Subvra overlays net profit, ROAS, spend, and revenue on every app. ProfitEngine caps bids using LTV × conversion × margin, with sensible cold-start defaults until your data matures.
That means you never bid €6 to acquire a $2/month subscriber. Autopilot dry-runs the full plan before anything goes live in your Apple Ads account.
Who Subvra is for
- Indie iOS developers
- Subscription app teams
- RevenueCat users running Apple Search Ads
- App studios managing multiple App Store apps
Pricing and getting started
Subvra is $45/month or $449/year. Flat SaaS pricing—no percentage of ad spend, no per-install tax, no free trial. Subscription is required for the dashboard at /app.
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