How to use this ASA bid calculator
Estimate a profit-safe max CPT before you scale Apple Search Ads spend.
The formula
Max CPA (or CPT) = subscription LTV × trial-to-paid conversion × target margin. Subvra calls this the profit cap. Autopilot never suggests bids above it.
When you're overbidding
If your current max CPT is above the calculated cap, every tap above that line destroys margin. Connect Apple Search Ads + RevenueCat in Subvra to cap bids from real LTV instead of guesses.
Create your account or read more about Apple Search Ads software.