What ASA automation should do
Generic “AI bid optimizers” often maximize installs. Subscription apps need automation that respects profit caps and ASA structure rules.
Checklist for tools
- Creates brand / category / competitor / discovery campaigns
- Caps bids from LTV × conversion × margin (RevenueCat-aware)
- Dry-run preview before live API writes
- Kill switch for automation without pausing campaigns
- Negative keyword hygiene
- Revenue + spend in one dashboard
Subvra vs spreadsheets
Manual ASA works for one app. Automation pays off with multiple apps, geos, or limited ops time. Subvra targets profit-aware Autopilot—not generic ML on install CPA.