The usual leaks
- One mega-campaign hiding bleeders
- Search Match in brand or category
- Bids above LTV × conversion × margin
- No RevenueCat attribution—optimizing installs
- Ignoring negatives on broad traffic
- Scaling discovery because installs look cheap
- Competitor campaigns without trial quality checks
Stop the bleed
Run the profit-first playbook, model your cap in the free calculator, and automate structure with Subvra so caps enforce on every change.