No impressions usually means auction loss or setup issue
Your ad is not winning auctions, is not eligible, or is structurally blocked. Work through causes in order—don’t just raise bids blindly.
Checklist
- Campaign and ad group status ENABLED
- App available in targeted countries
- Daily budget not exhausted
- Max CPT not above campaign daily budget (API will throttle)
- Keyword bid high enough for auction—but still under profit cap
- New campaigns: allow ~48h calibration window
- Keyword too narrow with exact match only—test discovery harvest
When raising bids is wrong
If max CPT already exceeds LTV math, impressions are not the problem—economics are. Fix structure and keywords first.