Why geos matter for profit
Trial-to-paid and LTV differ by storefront. A single global max bid overpays in weak markets and underbids in strong ones.
Practical approach
- Launch US (or home market) until unit economics are proven
- Expand geo with separate campaigns or bid adjustments when supported
- Use conservative caps for multi-geo bundles—protect the weakest market
- Review geo reports in ASA + RevenueCat by country
Subvra
Geo insights and profit caps by market are part of the Subvra dashboard. Connect ASA + RevenueCat