Why subscriptions change ASA strategy
One-time purchase apps can win on install CPA. Subscription apps win on trial quality, conversion, and retention. Apple’s default metrics do not show that—you need billing attribution.
Must-haves for subscription ASA
- RevenueCat (or equivalent) connected to ad spend reporting
- Profit cap per keyword from LTV math
- 4-campaign structure (brand / category / competitor / discovery)
- Weekly search term → negative keyword loop
- Dry-run before structural changes go live
Budget starting points
Many indie subs start at $20–100/day total across campaigns. Scale category only when ROAS is positive on a 14–30 day window—not after two good days.
Bottom line
ASA works for subscriptions when you optimize profit, not installs. Subvra is built specifically for this stack.