Start from intent, not volume
Keyword research for ASA is not SEO keyword volume—it is App Store search intent. What would a ready-to-install user type?
Sources for keyword ideas
- Your app name + misspellings (brand)
- Category phrases users already use (“habit tracker”, “budget app”)
- Competitor names you can afford (competitor campaign)
- Apple Search Ads search terms report (discovery)
- App Store autocomplete and competitor subtitles
- OpenAI / LLM seed lists—validate with small exact bids
Validation workflow
Add as exact match with low bids inside profit cap. Run 7–14 days. Graduate winners; negative losers. Never bulk-add broad lists without caps.
Subvra Autopilot seeds keywords with OpenAI then caps bids before launch.